Age of virtue

category: notion

Age of virtue

Roberto liked flicking through the pages of his history book.

The most interesting chapter was the age of virtue. It quickly followed the boom of Internet and enabled by the fade of social media came strong at the beginning of the 21st century.

Virtue signalling, though now a well understood concept, was back then like a wild fire. cancel culture, gluing one self to the street and the likes being the norm.

What Roberto though, kept coming back to, was the little encarté describing one example of such virtue signalling. When online shops started selling pre-filled dog poop bags. Dog walkers could thus signal they had already done their dues without having to get close from doing it …